THE NEW SCHOOL | BE NEW
spiking enrollment
spiking enrollment
Challenge: The New School was looking for a sharp increase in enrollment for their adult education classes. The insight? The New School was created to challenge conventions. So it's only logical to be located in NYC. – home to 8.3 million New Yorkers - all here to creatively or intellectually "make their mark."
Solution: The "Be New" and "Choose your course" campaigns promoted the university's adult education program and their "summer intensives." I had the honor of running the account for three years, under Bob Barracci's presidency. Enrollments exceeded goals for all three years.
Solution: The "Be New" and "Choose your course" campaigns promoted the university's adult education program and their "summer intensives." I had the honor of running the account for three years, under Bob Barracci's presidency. Enrollments exceeded goals for all three years.
Bold outdoor work for the "Be New" campaign that helped enrollment grow by 8%.
Radio for the "Be New" campaign
Bus shelter posters for the "Choose Your Course" campaign. The posters had to be printed three times during its media run, because many were stolen from the bus shelters.
Radio for the "choose your course" campaign