Challenge:  Nukitchen was an NYC online gourmet food delivery service, when no one was offering subscription-based online food delivery - or claiming it could be gourmet. The brand needed to build cache through the right consumer circles.

Solution:  The "Plateworthy" campaign announced that finally, delivery was legit. Add to that a clean, responsive site redesign, free trails and a Hulu partnership - and a success was born. The campaign funded an expansion to six major cities, and within a year the brand was bought out by NutriSystem.