Challenge:  American Airlines and British Airways had built a global network along with 10 other regional carriers. The Oneworld Alliance needed a common global branding system, translatable everywhere, adaptable to any need. The brand had low awareness, with no understanding of its many benefits.

Solution:  One-ness. For world travelers, it's a sense of being in sync with everything around you. Visually, we used the logo in a whole new way - adopting iconography from the classic children's story "The Little Prince", our travelers sat atop their own worlds, riding in comfort and style.