EY  |  DIVERSITY & INCLUSION
The Belonging
Imperative
strategy
video
social
collateral
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Challenge:  With the rise of intolerance and discrimination in our nation, companies are increasingly voicing a strong and affirmative perspective around diversity and inclusion. As a recognized leader in D&I, EY (formerly Ernst & Young) had an opportunity to lead by example. 

Solution:  "The Belonging Imperative" is an initiative to take D&I to a deeper, richer, more proactive place. A goal to move past mere inclusion to a state of universal welcoming and genuine appreciation for what our individual attributes can add to the whole.

Long-form videos introduced us to unique employee stories

Social posts and experiential took a bold stance at not excepting the current dynamic. Simply put, good enough was no longer good enough.