Fans uploaded their confessions on the site or through twitter at #mybadthing to create custom "trubie" posts.
Being naughty is contagious. The site generated over 20,000 unique custom posts in the first month. Sharingspread the fun even further.
10,411 likes. 1,312 comments. 8,055 shares.
7,352 likes. 1,103 comments. 5,132 shares.