The website was heavy on visual stimuli. consumers could use main navigation for a guided journey, or scroll thru the myriad tiles to find a project that caught their fancy. Overall, products took a backseat to creativity.
Broadcast was a combination of creativity and can-do. Spots featured the joy of getting your hands dirty and the satisfaction of a job well done.
Print work brought "can-do" projects to life. Copy took on a bolder, younger attitude. Miracle-Gro was no longer the brand for "old ladies in sunhats tending victory gardens"