cisco  |  byod smart solutions
creating I.T. titans
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creating IT titans
Challenge:  I.T. people have it rough. Overworked and under appreciated, they are tasked with keeping everything up and running smoothly... no matter what.  And few things are as challenging to I.T. as BYOD (bring your own device). Our insight? A little appreciation goes a long way.

Solution:  To promote their BYOD solutions, we suggested that CISCO celebrate their I.T. partners at the same time - and give some love to their resellers too. The "Titans of I.T." campaign laser-targeted I.T. professionals and BDM leads, at every point in the decision-making process.

Business leaders initial reactions to the BYOD integration problem are fear and postponement. To ease those fears and get the ball rolling, we created a rich landing page to help decision-making at each step of the process.

To help bring potential customers and certified dealers together, the website featured a handy "find your reseller" page complete with certification listings and reviews.

Responsive emails - designed as mini-white papers to top line category facts - individually targeted BDMs, IT leads and CFOs.